Pursuit of business expanded access to the business intelligence platform to all Chase business checking accounts at no additional cost.
It Customer Insights the platform was previously only available Chase Payment Solutions: customers, the bank said on Wednesday (Oct. 30). press release.
“Our goal is to deliver value and experiences to our small business customers that exceed our industry-leading, core banking services,” Chase for Business CEO. Ben Walter it is said in the message.
Customer Insights uses aggregated, anonymized card transaction data at the company owner’s facility and peer-to-peer comparisons from third-party sources to provide customer behavior analysis and insights that can help owners improve their marketing strategies and streamline their operations, according to the release.
Through the analytics provided by the platform, business owners can track daily card sales and historical trends; understand demographic trends by age, gender and income; see customer buying habits in terms of spending, time of purchase and channel; and identify their best geographic markets, it said.
Customers can use these insights to inform their marketing strategy, site selection and other business decisions by release.
They can access Customer Insights through their Chase for Business profile Chase Mobile: app and desktop, depending on the release.
“Customer Insights is an innovative solution that helps businesses operate more efficiently and reach customers like they never could before,” said Walter.
Chase announced in May that it plans to make customer insights available to more people business owners.
Meanwhile, the bank has introduced other new tools for business owners, including a digital invoicing system that allows businesses to create and send invoices via text or email.
Chase also said on time that it offers real-time, same-day and standard ACH payments with no flat monthly fee. The bank found that 54% business owners said they would switch banks to one that sends same-day or real-time electronic payments, and that 70% would prefer not to send paper checks to cover their payments. payments.
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